business, much depends on saying the right words to
the right people. One can count the cost of writing
that misses the mark:
product inquiries that never came because the
press release muddled the key customer benefit.
sales lost because the product brochure did not
grab readers' attention.
trade magazine feature that went to waste because
the opening paragraphs bored readers, who just
quit and moved on.
ad that drew scant response because its headline
made not a bang but a whimper.
company initiative that never left the gate because the
CEO's speech failed to inspire.
Indeed, writing matters – greatly. That's why
communicators from some of the world's finest
companies rely on TJR Communications.